The Future of Digital Fashion Today

Fashion is finally falling head-over-heels for digital if the latest event from Westfield’s is anything to go by. The London shopping centre launched the first ever all-digital fashion event of its kind this week, with the intention of demonstrating what future shopping will be like and to showcase forward thinking fashion technology.

The Future Fashion event is running until April 1, allowing shoppers to use digital touch screens, QR codes and NFC to browse more than 500 spring 2012 products from retailers including Reiss, Dune, House of Fraser, Vero Moda, Accessorize and Calvin Klein Jeans.

Along with a cinema-style 3D catwalk, social photo-booths allowing shoppers to send their snaps straight to Facebook and Tweetable mirror images to show off their style, customers can also shop till their cards ignite on the stores huge digital shopping screens.

With the event being held at both Westfield London and Westfield Stratford City over the coming weeks, some retailers have already hailed the launch “ahead of its time” and “the perfect example of how bricks and mortar stores can embrace innovative technology”.

The Talks

Folk love when the Internet produces a novel concept that refreshes a tried-and-tested formula – so The Talks is right up our street. The weekly online interview magazine is the creation of Johannes Bonke and Sven Schumann, who’ve had the pleasure of chatting with a collection of cultural characters and infamous personalities from the worlds of fashion, music, art and film.

Rather than fulfilling their duty to attend obligatory interview session to publicise their latest venture, The Talks only features stars who have nothing to promote but instead simply chose to partake in an open, honest and original discussion about their lives.

As purveyors of designer digital, our eyes were drawn to interviews with some of the fashion industries raising stars and established icons – including photographers Bruce Weber and Ryan McGinley, designers  Tom Ford, Marc Jacobs, Zac Posen and Valentino, and style blogger Scott Schuman.

The articles are full of whit, banter and frank confessions, providing a unique insight into the minds, ambitions and quirks of some of the most powerful players within the industry today.

As well as the exclusive line-up, Folk particularly love how the unpretentious approach to the content is complimented by the minimal design, refined selection of imagery and subtle aesthetic.

Combining all these design elements means this website is a pretty pleasurable and polished product. Gentlemen – we salute you.