Folk Speaks at the Spring Fair

The Spring Fair is one of the largest retail trade exhibition in the UK and from the 3rd- 7th of February, 12 product areas in the home and gift industry will bring thousands of  buyers all under one roof. We're lucky enough that our very own Paul Sheehy will be heading to the Spring Fair to talk about all things e-commerce.  He'll be giving his speech on 'Managing an e-commerce business: Tips and techniques to improve your site'  from 12.30-13.15 on Wednesday 6th February on the e-commerce and social media stage.

If you happen to be visiting, be sure to stop by and hear what he has to say.

Better yet, drop us a line and tell us how he did.

Look forward to meeting you there!


The Future of Digital Fashion Today

Fashion is finally falling head-over-heels for digital if the latest event from Westfield’s is anything to go by. The London shopping centre launched the first ever all-digital fashion event of its kind this week, with the intention of demonstrating what future shopping will be like and to showcase forward thinking fashion technology.

The Future Fashion event is running until April 1, allowing shoppers to use digital touch screens, QR codes and NFC to browse more than 500 spring 2012 products from retailers including Reiss, Dune, House of Fraser, Vero Moda, Accessorize and Calvin Klein Jeans.

Along with a cinema-style 3D catwalk, social photo-booths allowing shoppers to send their snaps straight to Facebook and Tweetable mirror images to show off their style, customers can also shop till their cards ignite on the stores huge digital shopping screens.

With the event being held at both Westfield London and Westfield Stratford City over the coming weeks, some retailers have already hailed the launch “ahead of its time” and “the perfect example of how bricks and mortar stores can embrace innovative technology”.

London Fashion Week Live

As the fashion world descends on London, and with many of our clients showing at the event, we at Folk have been taking a closer look at the explosion of digital during London Fashion Week. The main feature of next week’s event has to be the record number of shows being streamed live as the British Fashion Council expands its digital schedule.

A total of 44 designer collections will be watched live, with 22 shows being shown at the Courtyard Show Space at Somerset House, 12 from the Embankment Galleries Show Space, eight from Topshop’s venue at 1 Old Billingsgate Walk plus shows from around the city including Burberry Prorsum and Roksanda Ilincic.

It appears the fashion world, and particularly the newly innovative BFC, have realised the potential that digital can offer such an illustrious event. By streaming these shows live online at brands allow customers and fans a chance to watch and, more crucially, buy from the catwalk without having to visit the capital.

Of course one of the most interactive, accessible and influential marriages between fashion and digital has come about thanks to the domination of Twitter, Tumblr and the notorious style bloggers.

Editors, celebrities, bloggers and designers will all be posting snaps of their favorite pieces as models sashay past them on the runway, meaning any fashion fanatic can buy into the latest trend before the glossies have even hit the newsstands.

To capitalise on this online infatuation, the BFC are also working closely with Twitter during the shows. Question and answer sessions will be held over the six days with guests including designers Anya Hindmarch and Alice Temperley and Dylan Jones, editor of GQ and chair of the Fashion 2012 Menswear Committee.

There’s no doubt that digital will continue to dominate the world of  fashion in 2012, the only question remains who will be best in the online show?