The Friday Five: 48th Edition

After conquering the WiFi demons we came under attack by this afternoon, we're glad to bring you this week's news round-up from the world of retail and branding... 1. Have Purpose

Billie Whitehouse says "Designers must stretch themselves to connect far-fetched ideas to create totally new ideas beyond the wrist".

2. Bespoke scent

Selfridges has teamed up with UK retail design experts Campaign and The Future Laboratory to create a one-off, immersive retail environment, the Fragrance Laboratory.

3. Selling Consumers Anti-consumerism

There’s no limit to the ways Patagonia's film Worn Wear rips up the the rule book of traditional marketing.

4. Airbnb Goes Experiential

Airbnb Experiments With ‘Experiences,’ Offering Everything From Bike Tours To Home-Cooked Meals.

5. Fashion Is Big Bucks

The multi-trillion dollar fashion business is ripe for disruption and venture capitalists who seize the opportunity will see huge returns, argues Jay Deng.

Have a fantastic weekend everyone,