Innovation | Quality | Adventure
Though their HQ is based here in Dorset, Osprey was originally established in the US in 1974.
The leading international retailer of technical backpacks for the outdoor market took a bold step to speak directly to their consumers for the first time.
They approached us to craft and launch the new Osprey Portal range - targeting a completely new, urban market.
In order to connect the brand with this unfamiliar group of consumers, Folk designed and built a user-friendly digital experience that delivered a compelling proposition through a dynamic user journey.