To be a great brand, a great organisation, a great marketeer and leader today, we have to do more than communicate. We must connect. But it's not as easy as it seems...
To connect authentically is not to simply master technology, we actually need to adopt an inside-out approach to strategy, so that we can have the vision to see what can be shared and what to bring together in connection with digital.
It’s an old adage of ours: people buy stories, not products.
“Tell me the facts and I’ll learn. Tell me the truth and I’ll believe. But tell me a story and it will live in my heart forever.”
If you’re a brand that’s in tune with your underlying story, you know how to tell it well, and are able to naturally connect with a like-minded and loyal tribe of brand ambassadors, then ignore this offer.
If not, we can help.
Those interested in considering the role that their content plays in conversion can book in an audit with the following instructions:
Step 1. Address an email to: firstname.lastname@example.org
Step 2. Include your answers to the following questions:
1. What is your website URL?
2. When did you originally curate your homepage content? Has it been updated since?
3. Have you established any problems with it as it stands? (not converting, no click-throughs etc.)
4. What did you want your homepage to communicate?
Step 3. Put the kettle on. Louis will reply with any other questions he has and an estimate of when your audit will be completed.
The content audit offer is now closed. Thanks for your interest!