Hello everyone, and welcome once again to our weekly shot of intrigue. We thought we’d tap into a different resource this week, and where better to start than the purpose-filled Cannes Lions awards. We heard there were some amazing, ambitious brands over there - and we weren’t at all disappointed. Here are some of our favourites:
We often steer clear of charity hard-sellers on the high street; a problem Kiwi charity B.I.A. recognised. They deposited a series of $1 payments into top corporate bank accounts, requiring those companies to call the charity’s number to balance the books. Donations ensued.
Scale is another problem with charity; either it’s the small change in your pocket, which might seem too little, or an ongoing subscription, which might seem too much of a commitment. The Social Swipe fuses engaging visuals with clever payment tech to allow easy, one-off on-the-spot card transactions.
Child sex trafficking is a multi-billion dollar criminal industry. Sweetie, a CGI girl from the Philippines, is designed to capture the data of offending watchers for police referral and crack down on the problem.
Testimony of cancer patients suggests that more than anything else, they often long for carefreeness. The Mimi foundation has solved that problem, if only for a second.
Unsafe drinking water is the cause of millions of deaths worldwide each year, and a lack of education is not helping the situation. Brian Gartside, a designer from New York, has crafted a product that addresses both issues: a book water filter.
Some truly inspirational ideas, I think you’ll agree. We’d love to keep on going, but there’s only so much room on a page; so if you’d like to hear more, subscribe to our Folklore newsletter - or if you want to be inspired first-hand, sign up for our next Karma Dinner by emailing email@example.com.
Thanks for reading, and have a great weekend.