The Friday Five: 36th Edition

Happy Friday one and all, here's a round-up of this week's news in the world of fashion retail... 1. Chocolate Coat

"Soon, we'll want to use wearable tech to express everything ... Cadbury is ahead of the trend." Indeed, this one development in wearable tech has certainly helped to take us in the right direction. #HavePurpose #HaveFun

2. What Happened To Street Style?

This week, Max Berlinger argues that "Street Style" photography has become too similar to magazine and catwalk shoots - ruining the 'natural' edge. We tried it ourselves with Unlimited By JK, what do you think?

3. Value In Experience

Customer experience, mobile and content marketing are ranked as the three most important business opportunities in 2014, according to Econsultancy and Adobe.

4. People Buy Stories, Not Products

There is a clear relationship between brand storytelling online and increased consumer spending, referrals, and engagement, as new research covering ten key Asian markets has revealed; "Put simply, the more consumers engage with brand content, the more they spend on brands."

5. Five Brands To Watch

Editd have shared the up and coming fashion stars we should be keeping an eye on for the season ahead, including not-so-new high-street brand Bench. A devilishly vibrant selection.

Have a lovely weekend,