Issa London's Show Gets Digital

Last week we launched the fabulous new digital flagship  for Issa London just in time for London Fashion Week. The e-commerce website however meant that Issa women could do more than just shop; they could watch the latest show as it  happened. Together with Folk Digital, on Saturday night Issa London streamed their S/S 2013 show live from London-a first for the brand. The live stream through the site brought Daniella Helayel’s stunning collection of tropical inspired prints and vividly glamourous colours to life, giving fans of the brand across the globe access to ’The Garden of Eden.’

Issa London is a brand that has also been embraced by the fashion industry, influential trend-setters and celebrity devotees including the Duchess of Cambridge, Scarlett Johansson and Jennifer Lopez.

Missed the show? experience it here