‘Imagine a place where people work together in a truly expressive and artistic environment.'

This is what Jo, Folk's co-founder, scrawled some 20 years ago in a journal on a beach in Thailand. Little did she know then, that she was already setting the intention for the purpose and vision for what Folk stands for - of togetherness, shared experience, and wholeness - of making a difference to people. 

After a broad career in digital, fashion, commerce and branding, Jo’s drive to find the interplay between meaning and work earned her the reputation of maverick marketeer. Her belief - that marketing and growing brands today can be done creatively, successfully and purposefully is what drove her to start Folk in 2003 after successfully creating large audiences and tribes for the brands she had worked with.