With a much needed refinement of their old website, archetypal British menswear brand Hackett were looking to smarten up online, and so stopped by Folk to see what we could do together. 

We assessed in great detail how men shop, what they need to know and how much of a part styling plays in their shopping habits. We explored service messaging and looked at a lot of pictures of Pierce Brosnan (the face of Hackett at the time).

As part of our redesign we also proposed a larger message for Hackett to challenge the world with. We named this, 'Great British Men’ -an idea whereby celebrated men from a variety of backgrounds from science to philanthropy to come forward and offer wisdoms and guidance to the those wishing to follow their footsteps.

Due to changes internally, the website build was never completed and these designs unfortunately never saw the light of day.