Vine: Fashion's New Favourite

Fashion and digital are fast becoming best friends but during this year's A/W 2013/14 shows brands and editors alike have found themselves a new coveted tool to showcase the very best of fashion weeks around the world. Vine hasn't been around for long but it sure has made an impact in the fashion world.  Brand's like Topshop who had never taken to Vine before used the app during their fashion show to give their audience an insider glimpse of life on and off the catwalk.

Meanwhile, Net-A-Porter showed the power of collaboration by teaming with fashion label Matthew Williamson  during London Fashion Week for a one-off  clever Vine campaign featuring the hashtag #MatthewMagnified.

It represents a wonderful opportunity for fashion brands to create new and engaging content to connect with their audience.

We can't wait to see what the fashion world does with Vine next.