The Friday Five: 18th Edition

While this week we were Monday-less, here are the best bits in industry news...

1. Vogue Gets Tech

This week, TechCrunch reported that Vogue's September issue is selling tech, hard. Featuring Google glass, discussions of social media platforms and apps, technology is now on trend amongst the 1%.

2. Looks for iPhone

A new programme that helps you to create a virtual version of your wardrobe, aiding the selection of a suitable outfit - much like the wardrobe featured in the 90's teen film, Clueless.

3. Lyle & Scott Twitter Scout

Lyle & Scott have chosen to campaign for a new CEO using their Twitter feed. The brand posted a tweet on the search for a suitable candidate with the hashtag #NextGreatLeader following the departure of managing director, Derrick Campbell.

 Screen Shot 2013-08-30 at 10.13.00

Screen Shot 2013-08-30 at 10.13.00

4. Brand Storytelling

Likely it comes as no surprise at all that Apple topped a recent survey of successful brand storytellers, confirming our belief that the most important element of any brand story is its reason for existence. Apple = Innovation.

5. Stu Does Folk U

Our new series of Folk University sessions, designed to encourage cross-learning in Folk's folk, have kicked off! Last week Luke shared developer insights, while yesterday Stu taught us all us the basics of SEO. Do you know your Panda from your Penguin?

Sources: 1.) techcrunch.com 2.) thenextweb.com 3.) drapersonline.com 4.) marketingweek.co.uk