If you’ve ever been involved in a web project, you’ll know you’ve got to make sacrifices. Time’s generally the biggest one, especially on larger platforms like Magento and DemandWare. And, as the old saying goes, time is money. When you’re a big brand, that’s sometimes not such a blocker, because you’re likely to have dedicated resource to facilitate the project, you’re probably sporting a bigger budget, and, chances are, your current site’s doing at least some good in the meantime.
But let’s say you’re a startup. There’s probably no more than three or four of you, and you’re trying to establish every touchpoint of the business as well as the website. The budget’s a little tight, so even if you could stretch to a bespoke platform, there’s little to no contingency, and - the worst part of all - while you’re investing all this time, money, and effort, there’s no RoI on the project.
If we were still stuck in the old way of thinking, we’d be up the creek a little bit. Fortunately, we’ve got a solution. Radical Collaboration (or RadCollab) is a revolutionary way of working, that smashes down the barriers that used to get in our way. For one week, you get your own dedicated team of master storytellers, developers, and designers to build your web universe - with no interruptions, no ‘meetings’ or pulse calls, and no more drawn out and disconnected client-agency relationships.
But you don’t get off that easy; you’ll be right up on the frontlines too. We need to know your brand inside and out for this kind of RadCollab project to work, so you’ll be steering the project with us in real-time. It’s a super-intense week, and you’ll be tired by the end, we’re certain. But in this short space of time, you’ll have a great-looking, authentic, shoppable website, that has everything you need to tell your story, build your tribe, and generate RoI like the best of them.
RadCollab: Pros, Cons, and Extra Info
Dedicated team of industry experts
Much more affordable than traditional approaches
Usually based on a theme variant
RadCollab platforms like SquareSpace and Shopify are effectively ‘leased’, unlike Magento or DemandWare which are ‘owned’
Incompatible with projects which require large amounts of content population
While we’re happy to help you generate your content, it’s quite time-consuming, so be prepared to spend a little extra time getting this ready, or have it pre-prepared to save time.
RadCollab projects can incorporate all kinds of disciplines if the time will allow for it - from writing, film shooting and editing, and illustration, to bespoke development, and analytics implementation. Ask the question, and we can usually arrange for it to happen.
- We need you with us for at least two days of the project - the first is on the Monday, where we’ll learn about your brand, roadmap, and understand exactly what you need for the project to be successful. The second, on the Friday, is where we’ll tie off any loose ends and get the site launched. You can spend as much or as little time with us as you like above that.