We’re delighted to announce Folk has merged with New York based: Sweden Unlimited.
Sweden Unlimited are renowned leaders in the world of luxury fashion ecommerce and design. With an enviable client portfolio and inimitable creativity, it’s with great excitement we partner with such a force to unite creativity and technical ability across the Atlantic.
Who are Sweden Unlimited?
Sweden Unlimited was launched in 1999 by founders Alex Kress, Leja Kress and Richard Agerbeek. The trio began their collaboration in the mid-90s as electronic pop band Sweden, playing the downtown NYC circuit and releasing limited-edition LPs. They gradually evolved into Sweden Unlimited, the digital creative agency, partnering over time with key brands in the fashion and luxury space.
Why the move?
After more than 10 years serving the luxury fashion industry from our UK base, we wanted to do more and conquer new territories. We crave new learnings, new approaches and new ways to grow and Sweden offered a natural fit, both commercially and energetically.
What does it mean to you as a client?
In terms of how we work with you - day to day, very little changes. You may notice some new names and faces as we evolve the relationship, but rest assured the entire Folk team remains unchanged. There are some new processes in place, bringing more effective leadership and structure to projects, as you’ll discover on our journey's together.
Introducing: Ecommerce Performance Services
We recognise that no longer is it sufficient to design and develop ecommerce stores without supporting them with ongoing insight into performance. Therefore, we now have a team dedicated to; finding ways to increase conversion, conduct usability tests, analyse data to build customer insights, improve site speed and your search rank.
For further information or any questions you have on the merge, please contact us or head over to the Sweden Unlimited website.