Adventure | Purpose | International


Allett always knew they had purpose, they just needed a hand to define it. 

We worked with the founders over Skype to redefine their brand, and bring their style and messaging in line with their beliefs. We also helped them to create a plan to connect with their tribe when the site launches mid-2016.

Coming soon...

Brew Tea Company


Disruption | Authenticity | Tribe-building


There was a lot wrong with the tea industry, and the Brew Tea Company were having none of it. 

To approach tea in a new, authentic way, we helped them redesign their site, redefine their photographic style, tone of voice, and copy, and devise their online strategy. We continue to help Brew Tea Co. connect with their tribe today.

Visit the Brew Teas site here.


Innovative | Cold Water Surfing | Committed

This passionate bunch of cold water surfers from Cornwall are designing products with purpose.

Allowing people to live and surf in cold water environments, the brand started in an attic in St. Agnes and is known for great products and strong narrative.

They've been selling online since day one and we built a responsive version of their site, allowing their collection to be shopped from mobiles and tablets.

Visit finisterreuk.com


Elias & Grace

Stylish | Chic | Unique

The unrivalled retailer of children's luxury fashion called on Folk to launch their new site.

Though the new site was already in progress before they knocked on our door, our team conducted an SEO usability and quality audit to ensure that it was the right quality and ready to go.

We also improved the speed of the new site, and put an SEO migration plan into effect to ensure that they didn't experience a loss of rankings in Google.

Visit eliasandgrace.com

Franses Jewellers

Personal | Eccentric | Handmade

Franses Jewellers was a family run business with cross-generational experience, who needed help to express their passion online.

 With Franses, we decided the best way to convey their story would be through individual films, enriching the site and connecting directly with the viewer. This, coupled with beautifully simplistic design, celebrates their commitment to excellence. The leading film won the Wirehive100 Best Use of Video Award 2013. We continue to work with Franses, developing their online legacy.

Visit franses.co.uk